As a multidisciplinary executive at the intersection of financial services, tech, and top-tier consumer brands, Jovana brings a distinctive blend of expertise that encompasses general management, innovation, strategy, marketing, and the crafting of strategic partnerships.

Having led mega projects for titans such as Amazon, Visa, Barclays, PepsiCo, and most recently TikTok, Jovana has taken a bold leap into the startup realm, diving into Fintech and Web3 as the Founder and CEO of Omla; a new venture that aims to create a cultural shift around savings and investments into leading digital assets through disruptive innovation. 

At the heart of her approach is a belief in the power of collaboration. Jovana is on a mission to ignite a movement, foster innovation, and make a lasting mark on this unexpected fusion of industries.